Zynga Inc on Wednesday forecast bookings well above Wall Street expectations after beating first-quarter estimates, powered by demand for its games such as “CSR Racing 2”, as well as acquired franchises like “Empires & Puzzles”. The company, once known for its Facebook-based desktop games such as “Farmville”, has been focusing on mobile-centric games and on acquisitions of smaller studios such as Gram Games, Small Giant Games and the card and board games studio of Peak Games to power growth. Zynga also said it was raising its 2019 forecast for revenue and bookings, also bolstered by a strong slate for the second half of the year with games such as “Harry Potter” and “Game of Thrones”.
Zynga’s revenue growth is significant and impressive. And if you’re looking for the reason why it’s happening, Gibeau will cite the company’s live-service strategy. “The live services component of our business is really humming,” Gibeau told GamesBeat. “We’re seeing record performances from all the forever-franchises like Words With Friends and Zynga Poker. That’s the foundation of our success: investing in these ongoing franchises and growing them globally.” Buy Cheap Zynga Chips on 777chips.com with Cheap Price and Safe Payment.
Empires & Puzzles is benefiting from that more than any other game. Zynga tries to update it weekly with new content or in-game events, and that keeps players engaged and interacting with their friends. Empires & Puzzles accounted for $84 million of the company’s $310 million in online game bookings. To compound that growth, Zynga is looking at multiple paths forward. It wants to create more of these “forever franchises.” These are games that don’t just come and go. Instead, they come and then they stick around for years. The studio already has multiple releases like that with Zynga Poker and Words With Friends. But it believes it needs more. That is why it recently launched FarmVille 3.