beats by dre cyber monday Is Thanksgiving the new Black Friday? Stores open earlier as holiday shopping frenzy expands.Black Friday store openings at Macy's stores came at midnight in 2012, but bumped up to 8 p.m. on Thanksgiving Day last year. This year, it'll be 6 p.m.It's the same story at J.C. Penney stores, which opened on Thanksgiving for the first time a year ago, at 8 p.m. This year, they'll throw open their doors at 5.Welcome to Black Friday 2014, as the unofficial kickoff to the holiday-shopping season pushes out in all directions like never before. Gray Thursday, Small Business Saturday and Cyber Monday, anyone?
Many retailers aren't waiting until after Thanksgiving at all, already pushing out their "Black Friday" specials and advertising. According to the 2014 Holiday Shopping Prediction by Adobe Digital Index, the biggest single-day drop in online prices will occur the Sunday to Monday before Thanksgiving.But the broadening of the shopping calendar doesn't necessarily translate into an increase in sales, Cohen said.
uggs black friday Marshal Cohen, chief retail analyst with New York-based consumer market researcher NPD Group, calls it "black November" as brick-and-mortar retailers get increasingly flexible to battle against online sales – which don't respect opening hours or days of the week."When online had Thursday all to themselves, the stores couldn't compete because they weren't opening," he said. "(Now) we're seeing the holiday move earlier and earlier. We're just watching all traditions be broken.""Just because I open up more hours, more days, does that mean you have more relatives (to shop for)? No. More hours, more days to sell doesn't necessarily mean more business," he said. "It frontloads it. ... All we're doing is spreading the wealth and not necessarily creating more."
Unlike Easter or Christmas,north face cyber monday deals Thanksgiving is not a religious holiday, so retailers are able to open earlier without too much backlash, Cohen said."We're watching a new tradition being born right before our eyes," he said.According to Cohen, 28 percent of people say they plan to shop on Thanksgiving this year.Last year, according to a 2013 National Retail Federation survey of 4,464 consumers, 25.4 percent of those surveyed said they were at stores by 8 p.m. on Thanksgiving night. And 37.3 percent were at stores by midnight, up from 28 percent in 2012. (The federation has not yet released data on the number of people expected to shop on Thanksgiving this year.)
J.C. Penney spokeswoman Sarah Holland said the shift to Thursday, and the earlier hours, came in response to customer demand.She declined to say whether last year's additional store hours resulted in an increase in sales (the store does not track its sales by hour, she said), but said last year's Black Friday shopping event – which included Thanksgiving – was "very successful."According to a J.C. Penney financial report published in February, holiday sales (those in November and December) rose 3.1 percent last year.But not everybody likes the trend. Some shoppers are still balking at the prospect of stores opening on Thanksgiving.
canada goose cyber monday An October survey of 1,001 U.S. consumers by research company LoyaltyOne found that 50 percent of those surveyed said all-day shopping hours on Thanksgiving are "a bad idea that detracts from the traditional celebration." (While 33 percent said all-day shopping hours on Turkey Day are "a great idea" and 17 percent weren't sure.)More than 1 million Facebook users have shared a badge that pledges not to shop on Thanksgiving. "If I'm shopping someone else is working and NOT spending time with their family," the badge reads. "Everyone deserves a holiday."
A growing backlash.Kevin Anderson is one who has pledged not to shop on Thanksgiving. Anderson, chief executive of The Mac Store, a Lake Oswego-based chain that resells Apple products throughout Washington and Oregon, said he refuses to shop at retailers that are open on Thanksgiving.In addition, though Anderson opened his Eugene store at 10 p.m. on Thanksgiving last year, none of his 10 stores will open on Thursday this year. And though Anderson will likely incur a fine from the Valley River Center mall in Eugene and probably lose out on sales,lululemon black friday sale Anderson is committed to giving his employees the day off.