Hello , You Want Kindle Help
Follow this : When you purchase a new Kindle electronic reader, the device is automatically given a name based on the individual who paid for it. This welcome name appears at the top of the Kindle homescreen every time you turn on the device. If you received your Kindle through your small business and want to personalize the welcome name, you can log in to your Amazon account and choose a new name for the device. Ok any more help visit ebsite www kindle com support.